the funnel.
invite only

the acquisition channel most acquirers don't know about

A private platform for serious buyers. You brief who you want to buy. The funnel finds them, runs the outreach, and books the meetings into your diary. You just turn up.

02 · the old way

this is how off-market outreach is still being done

Pull a list from Companies House. Hope the SIC codes are accurate. Print letters. Stuff envelopes. Pay 90p a stamp. Send a hundred a month if you are disciplined.

Most go to the wrong person. Almost none come back. You have no idea who opened them, who binned them, or whether the targeting was even close.

03 · the comparison

how off-market outreach used to work and how it works now

the old way
the funnel · now
−a full-time deal team scraping and pitching by hand
+one platform. the funnel runs it for you.
−100 letters a month, if you push hard
+2,500 targets per campaign
−90p per stamp before printing or admin
+one subscription, everything included
−Companies House SIC codes, broadly accurate
+verified contact data across 249 industry classifications
−addressed to "the directors"
+person-specific, targeted by seniority and role
−no visibility on opens, interest, or replies
+live dashboard: opens, clicks, replies, meetings
access

we don't take everyone

We built the funnel because we use it ourselves to buy businesses. It is how our own deal team sources off-market targets, and it works because the user list is short. Deliverability holds, data stays fresh, and named accounts don't collide.

So we share it with a small number of acquirers we know and trust. If we don't know you yet, that is what the application is for. If we are not the right fit, we will tell you that too.

stop posting letters
start taking meetings

Apply for an invite.